Here’s the deal …

I didn't start Curated. because I believe in 14-step routines, luxury products, or chasing every skincare trend on the internet.

I started Curated. because I watched smart women spend hundreds of dollars trying to fix problems their skincare was actively creating.

Long before I worked in beauty, I built a career in corporate planning, analysis, and project management. My work centered on solving complex problems, evaluating information, and building systems that worked. Those skills turned out to be surprisingly relevant to skincare.

I spent 16 years as a stay at home mom to my five children. Then I found myself in the beauty industry in a way that felt unexpectedly right.

Working as a Beauty Advisor gave me a front-row seat to the chaos of modern skincare. Every day, I meet people overwhelmed by conflicting advice, over-exfoliated from viral products, convinced they need an entirely new routine when what they actually need is clarity, consistency, and barrier support.

That is where Curated. came from.

My approach is strategic, ingredient-focused, and deeply personalized. I care less about hype and more about formulation quality, skin physiology, product interaction, and whether a routine is actually sustainable in real life.

I believe good skincare should make your skin healthier over time—not inflamed, stripped, stagnant, or buried beneath products that sound impressive but accomplish very little.

A product damaging your skin barrier is a problem. But so is a routine full of expensive products that create the illusion of progress while your skin never actually improves.

Good skincare should have a purpose, a mechanism, and a measurable impact over time.

I specialize in simplifying routines without oversimplifying skin. Sometimes that means introducing powerful actives thoughtfully. Sometimes it means removing half the products someone is using. Sometimes it means teaching clients that healthy, glowing skin is often less about doing more and more about finally doing the right things in the right order.

Curated. is built around the idea that skincare should feel thoughtful, intentional, and achievable—not performative.

I want my clients to understand their skin instead of fighting it.

And I want them to stop wasting money on products that never had a chance of working in the first place.